Project//

Pawprint

BRAND IDENTITY
LOGO. TYPOGRAPHY. COLOUR.
ILLUSTRATION
WEBSITE DESIGN + BUILD (SQUARESPACE)
MOTION GRAPHICS, ANIMATION + EDITING
APP DESIGN/VISUALISATION
PRESENTATION

pawprint.eco

The story of Bjorn the bear - mock up book cover illustration for Pawprint. Created by Tom Ellis

About Pawprint

Pawprint is a sustainability platform that encourages and educates employees and businesses on how they could reduce their carbon footprints by making small changes and setting goals within their daily lives and routines.
The business was in its very early days when I joined CEO Christian Arno and the team and I initially helped to create a brand identity and presentation deck that could communicate the concept to potential investors.
After huge success in raising the funds Pawprint was born and I went on to develop a full brand identity kit which was integrated into the app development. As well as this I this I built their first website and developed the brand style of illustration, including their mascot character Bjorn the bear.
I also helped them to create crowdfunding videos and online content by providing animation, motion graphics and video editing.

Pawprint has gone on on to provide support and learning about climate change and carbon footprint reductions to multiple businesses and has made a positive impact on the world.

Green background with large white text reading "Pawprint eco companion" and smaller white text below stating "Measure, understand and reduce your carbon footprint."
Pawprint logo - created by Tom Ellis
A colorful infographic about a brand guide for Pawprint Eco Companion, including sections on mission, vision, tone of voice, color palette, logo, typography, and mascot. It features paw print icons, a polar bear mascot, and various text styles with h
Illustration of a bear riding a bicycle on a green background.
A digital illustration of a white dog with a black nose and floppy ears, lying down on a green background.
Book cover titled "How Bad Are Bananas?" with a yellow banana illustration. Subtitle reads "The Carbon Footprint of Everything" by Mike Berners-Lee. An excerpt from Bill Bryson quoted at the top.
A woman sitting on a windowsill using a laptop, with a cat sleeping on a round rug and a potted plant nearby.
Three smartphones displaying different screens of an environmental and health-focused app, featuring graphs, challenges, and sustainability tips.
A smartphone displaying an infographic titled 'My Pawprint' with data on annual CO2 emissions in tonnes for different categories, including home, diet, travel, and others, with overall emissions and a start action button.
A digital illustration of a white polar bear standing on green background, holding a depiction of Earth with one paw.
Digital illustration of a black skull on a stick, resembling a decorative masks or a Halloween prop.
Close-up of a person holding a smartphone displaying the Pawprint eco companion app with a polar bear holding a globe, outdoors with blurred green foliage in the background.
A digital illustration of a person holding a smartphone with a climate action app open, displaying a list of eco-friendly actions and their respective dates and carbon reduction details.
A digital user interface design showcasing an onboarding process, surveys, checkpoints, challenges, and pawpoints rewards for an app called Pawprint, aimed at reducing carbon footprint, with various screens displaying options, progress, and completio
Graphic showing the CO2 levels, with C for Carbon (black), N for Neutral (white), and E for Eco (green).
Illustration of a white dog with a yellow body holding a blue coffee mug on a pink background, with the text 'How bad are bananas?'